What Is the Best Type of Marketing Research? Many market researchers have their

What Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing… Continue reading What Is the Best Type of Marketing Research?
Many market researchers have their

  In this week’s discussion, we will be looking at some of the differences betwe

  In this week’s discussion, we will be looking at some of the differences between U.S. GAAP and IFRS, which is the set of accounting rules followed by just about every industrialized nation outside the U.S.  While there are many similarities between the two systems, there are also some significant differences.  After learning a little… Continue reading  
In this week’s discussion, we will be looking at some of the differences betwe

  Small Group Dynamics Susan Holmes11 unread reply.11 reply. You must post your

  Small Group Dynamics Susan Holmes11 unread reply.11 reply. You must post your initial contribution before you will be able to view classmates’ comments. Overview:  For this discussion, think of Chapter 1 as a basic knowledge resource; doing so gives us a common foundation of knowledge and build upon what you’ve learned. Instructions:  This assignment… Continue reading  
Small Group Dynamics
Susan Holmes11 unread reply.11 reply.
You must post your

   Virtual Communication Tool Part 1 (Due 8/31/22) Overview: Increasingly, teams

   Virtual Communication Tool Part 1 (Due 8/31/22) Overview: Increasingly, teams and groups–both in academia and in the workforce–rely on technological resources to connect, communicate, and collaborate with others. In this class, you will have opportunities to actively engage with classmates via Canvas forums. In addition, we can extend our communication options using other resources.… Continue reading   
Virtual Communication Tool Part 1 (Due 8/31/22)
Overview:
Increasingly, teams

  Scenario You are a business development manager reporting to the vice presiden

  Scenario You are a business development manager reporting to the vice president (VP) of business development at one of the largest life sciences organizations in the Midwest. Their latest venture is producing a new cancer drug. The recent clinical trials of the organization’s flagship product have shown great success and the owners are considering… Continue reading  
Scenario
You are a business development manager reporting to the vice presiden